This cookie policy describes how Deat, our service providers, and other third parties use cookies and other related technologies such as web beacons (pixels), log files, and SDKs (collectively referred to as “Tracking Technologies”) when you interact with us through the Website.

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You can update certain tracking technology preferences by changing the settings in your browser (more information on how to do this is provided below).

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We may modify this Cookie Policy from time to time, so please check back often for updates.

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What are tracking technologies?

Below we describe the different types of tracking technologies we may use. Each of these tracking technologies could be a first-party or third-party technology. A tracking technology that is created by Deat or from our website domain is a first-party tracking technology. The data a first-party tracking technology collects/stores is directly accessible to Deat and vendors acting on its behalf. Third-party tracking technologies may also be created by domains (i.e. website) separate from Deat. The data a third-party tracking technology collects/stores is accessible by a third-party.

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Cookies

Cookies are text files, containing small amounts of information, which are downloaded to your browsing device (such as a computer or smartphone) when you visit a website. Cookies can be recognized by the website that downloaded them, or by other websites that use the same cookies.

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Web Beacons

Web beacons, tags, and tracking pixels are small pieces of code (such as JavaScript in a tag manager) or tiny 1x1 transparent images embedded in a website. They are used to enable certain service functionality—like design elements—or to monitor user behaviour across different websites and devices. These tools are often linked to social media features, such as a ‘like’ button.

 

SDKs

A Software Development Kit or SDK represents a consolidated package of pre-existing code, enhancement tools, and guidance documents that can be installed and used to develop applications for a particular website.

 

Log Files

Log files are software-generated files containing data about the operations, activities, and usage patterns of an application, server, or IT system, such as what was done and at what time.

 

What are tracking technologies used for?

Our Website uses first-party and third-party tracking technologies for several purposes including helping us understand how the Website is being used, improving user experience such as letting you navigate between pages efficiently and remembering your preferences, keeping our Website secure, providing advertisements that are relevant to you, enhancing our marketing efforts, and generally improving your browsing experience.

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What types of cookies does Deat use?

PECR (Privacy and Electronic Communications Regulations, specifically governs the rules for electronic marketing, the use of cookies, and the privacy of communications networks.  PECR is a UK law derived from the EU ePrivacy Directive, which sits alongside the Data Protection Act and UK GDPR.

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The continued evolution of PECR has brought about the categorisation of cookies, and with it the option to reject or decline cookies which are not categorised as either strictly necessary or essential.  There’s also a lot of talk about what’s referred to as the ‘post cookie era’, whereby if you were to build a new website or software technology platform delivered via a website, in this day and age, and with modern technologies, it’s in theory entirely possible to avoid cookies altogether.  As a result, when building out Website, that was our goal, we wanted to be cookie-free, and we’ve almost achieved it, except however that some of the third-parties we work with to provide our services have not, and therefore we couldn’t go entirely cookie-free just yet, but we’ll continue to work on it.

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As such, Deat, like many businesses, categorises Tracking Technologies based on the use case. The categories are as follows: Strictly Necessary, Performance, Functional, and Targeting.

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Strictly Necessary

This category is for Tracking Technologies which are essential and must be enabled by default, because they enable you to move around the website and use its features, and without them the website wouldn’t work.  Our Website is not using any of this category of cookies, because we’re carefully handling session management, authentication, and load balancing with a modern architecture and configuration that doesn’t need to inject cookies.

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Performance

This category is for Tracking Technologies which collect information about how you use the Website, for example which pages you go to most often and if you get error messages from certain pages.  Our Website uses this category of cookies.

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Functionality

This category is for Tracking Technologies which allow websites to remember choices you make and preferences you set. These cookies can also be used to remember changes you’ve made to text size, font and other parts of pages that you can customize. They may also be used to provide services you’ve asked for such as watching a video or commenting on a blog. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.  Our Website is not using any of this category of cookies.

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Targeting

This category is for Tracking Technologies used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of an advertising campaign. They remember that you have visited a website and this information may be shared with other organisations such as advertisers. This means after you have accessed our Website you may see some advertisements about our services elsewhere on the Internet. Our Website uses this category of cookies.

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How long will Tracking Technologies stay on my browsing device?

If a Tracking Technology is stored on your device (e.g. a cookie), the length of time a Tracking Technology will stay on your browsing device depends on whether it is a ‘persistent’ or ‘session’ tracking technology. Tracking Technologies with a ‘session’ duration will only stay on your device until you stop browsing. Tracking technologies with a ‘persistent’ duration will stay on your browsing device until they expire or are deleted.

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How to control and delete certain tracking technologies through your browser

The browser you are using to view the Website may have the functionality to enable, disable or delete certain Tracking Technologies such as a cookie. To do this, follow the instructions provided by your browser (usually located within the ‘Help’, ‘Tools’' or ‘Edit’ functions). Please note that if you set your browser to disable these tracking technologies, you may not be able to access certain parts of the Website. Other parts of the Website may also not work properly. You can find out more information about how to change your browser cookie settings at www.aboutcookies.org or www.allaboutcookies.org.

 

Managing Tracking Technology Preferences

 

Removing Tracking Technologies from Your Device

If a Tracking Technology (e.g. a cookie) is stored on your device, you may be able to delete it by clearing cookies within your browser. This will remove from your device the cookies for the websites you have visited from that browser. Be aware though that you may also lose some saved data (e.g. saved login details, website preferences).

 

Generally Blocking Tracking Technologies

Most modern browsers provide settings which allow you to prevent tracking technologies from being placed on your device. If you decide to use these settings, please be aware that you may have to manually adjust some preferences every time you visit a website and our Website, and some services and functionalities of a website may not work properly at all such as login pages.

In addition, listed below are the links to the support documents on how to manage and delete cookies from the major web browsers. To note, we do not control these third-party cookies preferences and are not responsible for any choices you make using these programs or links or their continued availability or accuracy. If you are using any other web browser, please visit your browser’s official support documents.

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Chrome: https://support.google.com/accounts/answer/32050

Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac

Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox?redirectslug=delete-cookies-remove-info-websites-stored&redirectlocale=en-US

Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc

Microsoft Edge: https://support.microsoft.com/en-us/windows/manage-cookies-in-microsoft-edge-view-allow-block-delete-and-use-168dab11-0753-043d-7c16-ede5947fc64d

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Contacting Us

If you have any questions about this Cookie Policy, please contact us at https://www.deat.co.uk/contact